Bosnia and Herzegovina presented at GITEX Europe 2026 in Berlin

Berlin, 30th of June 2026

GITEX Europe 2026 opened today in Berlin, one of the most significant European technology events, which brings together companies, investors, startups, the public sector and digital transformation leaders from all over the world. This year, Bosnia and Herzegovina is represented through the national pavilion, organized by Bit Alliance, with the aim of promoting the domestic IT sector, strengthening international visibility and opening new opportunities for business cooperation.

Bh. the pavilion at GITEX Europe 2026 represents a joint performance of the domestic technological ecosystem and an opportunity for Bosnia and Herzegovina to position itself as a relevant digital partner on the European and global market.

At the national pavilion, more than 20 companies from Bosnia and Herzegovina, together with institutions and partners, are presenting the capacities of the domestic IT industry in the areas of software development, artificial intelligence, cloud technologies, digital transformation, cyber security and innovation. Their presence confirms the strength, diversity and export potential of Bosnia and Herzegovina. of the IT sector.

This year's presentation of Bosnia and Herzegovina is realized with the support of the institutional partners of the Foreign Trade Chamber of Bosnia and Herzegovina and the Ministry of Communications and Transport of Bosnia and Herzegovina, gold partner BH Telecom, as well as partners Gazzd and MySim2Go.

"GITEX Europe is an important opportunity for Bosnia and Herzegovina to show that our IT sector does not only participate in global technological flows, but that it has something to offer in them. Domestic companies already work for demanding international markets, develop complex technological solutions and build knowledge that is competitive far beyond the borders of our country. Through a joint appearance in Berlin, we want to further strengthen the visibility of Bosnia and Herzegovina as a reliable digital partner of Europe, but also open up space for new business opportunities, partnerships and investments", said Damir Maglajlić, Executive Director at Bit Alliance.

"For the second year in a row, companies from the private sector of Bosnia and Herzegovina have the opportunity to present themselves and establish important business contacts at one of the largest technology fairs in Europe. The role of the Ministry of Communications and Transport of Bosnia and Herzegovina is to open doors and create opportunities for a stronger connection of our companies with the European market, partners and investors. I believe that by sponsoring the BiH pavilion at GITEX Europe 2026, as well as the activities we carry out in Bosnia and Herzegovina, we have made an important step in this direction. It is especially important that domestic companies in the larger they use the opportunities provided by the Digital Europe program and other European mechanisms, because it is through them that they can strengthen competitiveness and expand business. Our goal is for companies from Bosnia and Herzegovina to be a recognizable and equal part of the European digital market", said Edin Forto, Minister of Communications and Transport of Bosnia and Herzegovina.

During the two days of the fair, visitors to the BH pavilion will have the opportunity to learn about the work of companies and organizations from Bosnia and Herzegovina, discuss potential collaborations and attend a program that deals with current topics of digital transformation. The program includes sessions on the return of investments in artificial intelligence, cloud technologies in the telecom industry, the role of Bosnia and Herzegovina as a digital growth partner, the digital transformation of companies, as well as the presentation of the domestic startup ecosystem.

"The Chamber of Foreign Trade of Bosnia and Herzegovina recognizes the ICT sector as one of the important drivers of the modernization of the domestic economy. Through the work of the ICT Association, which brings together key telecom operators, IT companies and other actors, as well as through the partnership with Bit Alliance, the Chamber strives to further strengthen the connection of the economy with new technologies and market opportunities. With more than 1,100 companies and more than 12,000 employees, the ICT sector achieves strong export results. Export of IT services in 2025 "is greater than 800 million KM, which confirms its growing role in creating added value and strengthening the economic stability of Bosnia and Herzegovina. At the same time, the growth of digitalization in the economy and society additionally contributes to the acceleration of digital transformation and modernization of business models," said the Foreign Trade Chamber of Bosnia and Herzegovina. - they said from the Foreign Trade/Foreign Trade Chamber of Bosnia and Herzegovina.

A special focus of this year's performance was placed on strengthening international partnerships, promoting domestic technological solutions and connecting BiH. a company with a European business and investment environment. Participation in GITEX Europe 2026 additionally confirms the strategic importance of the IT industry for the economic development of Bosnia and Herzegovina, the export of services and the building of a recognizable technological identity of the country.

"BH Telecom strongly supports the digital transformation of Bosnia and Herzegovina through continuous investments in modern, secure and reliable infrastructure. As a leading telecommunications operator, we develop and implement innovative AI solutions that improve business operations, public institutions and the overall user experience. We are an active member of the European Digital Innovation Hub (EDIH), where together with our partners we support the digitalization of companies and the public sector, while helping startups develop and scale their solutions. Our role goes beyond connectivity, we build the foundations of the digital ecosystem through investments, innovations and partnerships that strengthen the digital maturity and international competitiveness of Bosnia and Herzegovina." - said Dr. Fatima Skaka-Čekić, AI Transformation Specialist at BH Telecom.

GITEX Europe 2026 will be held from June 30 to July 1 at Messe Berlin, and is one of the key European platforms for discussing the future of artificial intelligence, the digital economy, innovation and technological development.